Michael Ebied AO

Michael Ebeid  AO

SBS,  Chief Executive Officer 

Michael Ebeid has 30 years’ experience in senior management, executive and CEO roles in the technology, telecommunications and media industries across the Asia Pacific region. He has a successful track record in leading organisational transformations and is passionate about workplace culture and leadership.

Currently, Michael is the CEO & Managing Director of SBS and was appointed in June 2011. Under Michael’s leadership, SBS has launched NITV and Food Network free-to-air, struck an exclusive content deal with VICE, long-term rights agreements for the FIFA World Cup and Tour de France and deals for the English Premier League and A-League. SBS has become a market leader in digital streaming and leveraged its credentials in digital broadcast technology to deliver on Charter obligations through a major expansion of in-language services and programs for Australia’s LOTE community. A continuous focus on driving a high-performance and creative organisational culture, coupled with a program of continual efficiencies has made SBS the most agile media organisation domestically. 

Prior to SBS, Michael was Executive Director of Corporate Strategy and Marketing at the ABC for three years. Before that he was Commercial Operations Director at Optus Communications for 10 years. Michael began his career at IBM where he held various finance, sales and marketing positions in Australia and Asia over nine years. Michael has a Bachelor of Business (Charles Sturt University), International Executive Development Program (INSEAD Business College, France), and Media Strategies Program (Harvard Business School, Boston).

 In June 2017, Michael was appointed a Member in the General Division of the Order of Australia, in recognition of his significant service to the broadcast media and multicultural affairs as an executive, innovator and business leader.